Fold Studio — Copenhagen

We build the quiet parts of brands that end up doing the loudest work.

Six years, two people, forty-eight launches. We take on four engagements a year so the people you meet in the pitch are the people who do the work.

What we do

Every engagement starts with a two-week diagnostic. No decks until we have looked at your analytics.

  • 01

    Brand systems

    Identity, motion language and a token set your team can actually maintain.

    Naming
    Identity
    Guidelines
  • 02

    Product design

    Interfaces designed against the real data, not the happy path.

    UX
    UI
    Design ops
  • 03

    Web & motion

    Webflow builds with interaction design baked in from the wireframe.

    Webflow
    GSAP
    CMS
  • 04

    Art direction

    Photography, type and the rules that keep them consistent for years.

    Type
    Photo
    Layout
  • 05

    Design systems

    Figma libraries mapped one-to-one to the components in production.

    Figma
    Tokens
  • 06

    Ongoing partner

    A retained team for the twelve months after launch, when it matters.

    Retainer
48
Projects shipped
11
Countries
6yr
Average client
2
Full-time humans
Fold Studio — identity study
“They rebuilt our site in nine weeks and the bounce rate halved. The part nobody mentions is that we can still edit all of it ourselves.”

Ines Cardoso — Head of Brand, Norvant

1

The reveal system

Read the recipe →Index